Rethinking marketing: Towards critical marketing acccountings

Last updated, 7 Dec 2011
TitleRethinking marketing: Towards critical marketing acccountings
Publication TypeBook
Year of Publication1999
AuthorsBrownlie, D, Saren, M, Wensley, R, Whittington, R
CityLondon
PublisherSage
Keywordscritical marketing, marketing
Abstract

(Edited book)

URLhttp://www.uk.sagepub.com/books/Book204660